Accor is accelerating its expansion across Asia, announcing more than 230 hotels, representing nearly 60,000 rooms, in various stages of development. The growth highlights the group’s strong positioning across premium, midscale, and economy segments and its adaptability to both established and emerging markets.
Conversion-friendly brands like Mercure and Handwritten Collection are leading the charge, while ibis and ibis Styles continue to strengthen the economy segment. Premium names such as Pullman, Mövenpick, Grand Mercure, and Swissôtel are extending into high-growth destinations.
Indonesia tops the list with multiple projects, including Swissôtel Bali Nusa Dua, followed by new signings in Thailand, Laos, and the Philippines. India added Pullman Dehradun, Novotel Indore, and ibis Indore, while Vietnam achieved a milestone with a 1,000-key Mövenpick resort in Danang.
Accor’s lifestyle arm, Ennismore, is also expanding, with launches like Rixos Hon Thom Island, Mama Shelter Bangkok, and Mondrian Maldives. On the luxury front, the group has signed landmark projects including Sofitel Sapa Hotel & Residences and Fairmont Mumbai.
With upcoming openings such as Grand Mercure Kuala Lumpur and Novotel Bali Ubud, Accor continues to cement its leadership in Asia’s evolving hospitality landscape, marking 2025 as a defining year of growth and innovation.
