Alivaa Hotels & Resorts has officially marked its entry into Noida with the addition of Hotel Hoften Lotus Court, its 14th property under the growing Alivaa portfolio. This partnership signals the group’s intent to expand strategically across key Indian cities, with Noida playing a pivotal role in its growth roadmap.
Hotel Hoften Lotus Court, known for its efficient service and youthful appeal, is now part of The Hoften brand—Alivaa’s offering tailored for modern, experience-seeking travellers. The collaboration is expected to elevate hospitality standards in Noida, a vibrant and fast-growing urban hub.
Akash Bhatia, CEO of Alivaa Hotels & Resorts (Managed & Franchise Business), expressed excitement over the partnership, stating that the property’s charm and service ethos align seamlessly with the brand’s vision. Founder Vikramjit Singh also highlighted Noida’s strategic value, noting that the city’s status as an apparel and business hub makes it a natural choice for expansion.
Ashish Mittal, owner of Hotel Lotus Court, shared his enthusiasm for the alliance, citing Alivaa’s hospitality expertise and commitment to guest satisfaction as key drivers of the collaboration.
With this launch, Alivaa strengthens its national presence and sets the stage for more developments in the region.
