Private villa operator ELIVAAS has launched its first property in Pushkar, expanding its Rajasthan portfolio to over 60 properties across destinations including Udaipur, Jaipur, Ranthambore, Alwar and Neemrana. The new addition, ELIVAAS Tuscun Villa, operates under the company’s broader portfolio of brands alongside ELIVAAS Privé and Alaya Stays.
The move into Pushkar is driven by observed demand rather than opportunity alone. The town has seen a steady rise in premium leisure travel in recent years, particularly from Delhi NCR and Jaipur, with a notable shift toward private villa stays for group travel and destination celebrations.
ELIVAAS operates on a standardised service model across its properties, covering housekeeping, guest response systems, safety procedures and quality audits, while tailoring individual stays to specific guest preferences and occasion-based requirements.
Pushkar’s significance as both a pilgrimage destination and an increasingly popular leisure market makes it a logical next step for a company focused on culturally rooted, experience-driven locations across Rajasthan.