The Oberoi Group has unveiled “ASMI by Oberoi,” a new wellness initiative rooted in Indian philosophy and shaped by modern practice. The program, whose name comes from the Sanskrit phrase meaning “I am,” is designed as a lifestyle framework that nurtures alignment and vitality across five key dimensions: movement, nutrition, bodywork, breath work, and mindfulness.
ASMI will first be introduced at Oberoi Hotels & Resorts across India, with international expansion planned for 2026. Rather than prescribing a fixed path, the approach allows guests to begin from any stage of their personal journey—whether taking early steps toward wellness or seeking a deeper, more transformative experience.
Drawing from the Indian concept of Pancha Kosha, which views human well-being through five layers of existence, ASMI creates a clear progression: strengthen the body through movement and nutrition, restore balance with recovery and rest, cultivate presence through mindful breath, and ultimately, explore a deeper sense of meaning in life.
Nutrition also plays a central role. The ASMI cuisine philosophy offers a tiered approach, encouraging healthier choices in ways that remain accessible and inviting. With this new initiative, Oberoi positions wellness not as a retreat, but as an elegant, personal journey of discovery.
