Alliance Hotels & Resorts has expanded its premium hospitality portfolio with the addition of Mumbai’s renowned Sea Princess Hotel, reinforcing its presence in India’s growing hospitality market. Situated on the iconic Juhu Beach, the recently renovated property features upgraded rooms overlooking the Arabian Sea and offers convenient access to Mumbai International Airport, Andheri and the Bandra-Kurla Complex, making it an attractive choice for both business and leisure travellers.
As part of the collaboration, Alliance Hotels will oversee nationwide sales, marketing and brand promotion for the hotel, targeting leisure guests, corporate travellers, MICE events and individual business visitors. The partnership reflects the rising demand for specialised sales and marketing support as hotels seek stronger market visibility and wider customer reach amid India’s expanding travel sector.
With more than two decades of experience in hospitality sales and marketing, Alliance Hotels continues to strengthen its network through strategic partnerships. The company has also announced plans to expand its portfolio with new partner hotels in Chennai, Mahabalipuram and Sri Lanka, highlighting its focus on regional growth and broader market presence.
