Royal Orchid Hotels Ltd. (ROHL) has introduced its new collection brand, Iconiqa Collection, with the launch of Laxminarayan Palace Resort in Vadodara. The move marks the evolution of Iconiqa from a standalone hotel brand into a curated portfolio of upscale properties that celebrate distinctive design, local heritage and destination-led experiences.
Developed through a revenue-sharing agreement by ROHL’s subsidiary, Royal Orchid Goa Private Limited, the launch aligns with the company’s asset-light expansion strategy while strengthening its presence in India’s premium hospitality segment.
Inspired by grand palace architecture and the rich cultural legacy of Vadodara, the resort blends royal elegance with modern comforts. The property features spacious event venues, landscaped gardens, well-appointed accommodation and curated dining experiences, positioning it as a preferred destination for weddings, corporate events, celebrations and leisure stays.
Unlike conventional hotel brands, the Iconiqa Collection brings together properties with unique identities, whether heritage landmarks, palace-inspired retreats or contemporary lifestyle hotels. Each hotel is selected for its architectural appeal, cultural significance or exceptional location, offering travellers authentic experiences that reflect the character of the destination while reinforcing ROHL’s vision for premium hospitality growth.
